We've been building successful email marketing programs for over ten years. Below are some of our favorite resources, client stories, blog posts, and interviews to help you understand how powerful email marketing can be for your business. When you're ready to work with us, hit the Get in touch tab at the bottom of the page.

Case Studies and Downloads

Download: The Complete Guide to Creating an Opt-In Guide - Read any inbound marketing book, article, blog, course, and they'll all tell you that you need a "hook" to capture leads and grow your email list. A checklist, whitepaper, tip sheet, whatever it is, give them something for free in exchange for their email address. Where the advice falls short is explaining the process to create one of these in a way that will benefit your business beyond growing your email list with people only interested in a freebie download. So, inside these pages, you will find everything you need to know on how to create one of these bad boys for yourself!

Email Marketing Tips and Techniques

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  7 Examples of Experience-Driven Email Design

  Are your email campaigns designed for the optimal experience? If not, you're missing out on both short-term and long-term conversions.

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  Step-by-Step Plan for Better Email Marketing Results

  Look beyond open and click rates to gauge the health and effectiveness of your email campaigns. Here is a simple process to create goals, track key performance indicators, and optimize your email conversions.

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  (Case Study) How copy formulas can affect your email campaigns

  Using conversion copy in your email campaigns could lead to higher opens and click throughs, but could also turn away certain subscribers. Read what happened to us during a recent campaign.

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  Segment Your Emails with Copywriting Formulas

  What if you could go beyond interest and demographic based segmentation and personalize your email campaigns with copy that really hit the mark?

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  Conversion Lessons from an Interactive Web Series

  A small study outlining the ingredients in our Get Smart About Email Marketing interactive web series, and how we produced it using Google Hangouts On Air, email marketing, and landing pages to grow a highly targeted audience.

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  How to increase conversions in your drip series

  If you’re sending tips in an email series, make sure you give your leads enough time to digest them. Here’s how to check if you’re overwhelming them, or if the drop-off is because your emails have become boring.

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  Real conversions happen beyond the landing page

  Getting the email from your landing page is one thing. Getting that contact to become a customer is another. Learn the four elements of responsible email marketing on the back end of landing page and opt-in campaigns.

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  A 6-Step Plan for Effective Email Newsletters

  Keep top-of-mind with clients, without being self-promotional, by creating a strategic email newsletter program. These six steps will make it easy for any business.

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  4 Ideas for Your Email Newsletter Content

  Get ideas for Realtors, interior designers, and professional services that don't talk regularly with customers.

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  Creating a blogging strategy when blogging isn't your business

  You have a business to run, but experts say you need to blog. Learn how to create a strategy that lets you do both.

In addition to the list above, you'll find these on our YouTube channel as well as our old blog. Subscribe to our Get Smart About Email Marketing email list for updates to this section.

Web Series: Get Smart About Email Marketing

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  Great Email Design Is About More Than Looks

  There's more to a successful and well-designed email campaign than being mobile-friendly, and Justine Jordan from Litmus breaks it down for us in the final installment of our Get Smart About Email Marketing web series.

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  Grow Your Email List Using Landing Pages

  What are the best ways to get more email subscribers using landing pages? Georgiana Laudi of Unbounce drops some serious knowledge in this third episode of the Get Smart About Email Marketing web series.

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  Tips for Higher Conversions Using Marketing Automation

  The more you know about how your subscribers interact with your emails, the more relevant you can be to them. In our second episode of Get Smart About Email Marketing, we delve into segmenting and marketing automations.

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  What Makes a Great Email Newsletter?

  Email marketing specialists DJ Waldow and Stephan Hovnanian dig into these topics and more in the first of a four-part web series called Get Smart About Email Marketing.

Selected Client Stories and Examples

We're importing these from our old site and blogs. In the meantime, have a look at some screenshots of newsletters we've done.

Interviews, Podcasts, Guest Blog Posts